Free Action Guide — Plumbers & Heating Engineers

21 Reasons Google Isn't Sending You Leads (And Exactly How to Fix It)

Work through each fix below, starting with the High Impact ones. Most can be done without any technical knowledge or agency fees.

Actionable fixes

High-impact quick wins

~1hr

To implement the basics

Start Here — High Impact Fixes

10 fixes

Also Free

Free Google Visibility Audit

Want to know exactly where you stand right now? We'll analyse your Google presence and send you a personalised report — what you're doing well, and what's costing you leads.

Medium & Lower Impact — But Still Worth Fixing

Want to Know Exactly Where You Stand?

We'll do a Free Google Visibility Audit of your business — reviewing your Google Business Profile, website, reviews, local SEO, and more.

You'll receive a personalised report breaking down what you're doing well and exactly what needs fixing to get more calls from Google.

Free. No obligation. Results within 2 business days.

21 Reasons Google Isn't Sending You Leads (And Exactly How to Fix It)

Start Here — High Impact Fixes

You have no Google Business Profile, or it's incomplete

Your Google Business Profile has no recent reviews

You're targeting 'plumber' instead of 'emergency plumber in [town]'

Your website loads slowly on mobile

You have no service area pages on your website

Your call-to-action is buried or unclear

You have no system for collecting reviews consistently

Your website has no trust signals

Your competitors have 50+ reviews and you have 3

You rely entirely on word of mouth and hope Google will find you

Free Google Visibility Audit

Medium & Lower Impact — But Still Worth Fixing

Your NAP (Name, Address, Phone) is inconsistent across the web

Your homepage talks about you — not the customer's problem

You're not listed in the key local directories

You have no blog or helpful content

Your GBP has no photos or outdated ones

You're not tracking where your calls come from

You're not using schema markup

You're not posting updates to your GBP

Your site has broken links or outdated contact details

You have zero backlinks from local or industry sites

You're running Google Ads without a proper landing page

Want to Know Exactly Where You Stand?