Free Action Guide for Plumbers & Heating Engineers

21 Reasons Google Isn't Sending You Leads (And Exactly How to Fix It)

If your phone isn't ringing from Google, it's not bad luck — it's a fixable problem. This free guide reveals the 21 most common mistakes plumbing and heating companies make online, and the exact steps to fix each one.

Sound familiar?

You're a great plumber. So why is your phone not ringing?

Every day, homeowners in your area search "plumber near me" or "boiler service [your town]" — and they're calling your competitors. Not because those companies are better. Because Google can't find you, or doesn't trust your website enough to show it. This guide shows you exactly what to change.

Inside the Guide

The 21 Reasons — At a Glance

Each one comes with a clear, actionable fix you can implement yourself — no agency required.

1Your website loads slowly on mobile — and Google penalises you for it
2You have no Google Business Profile, or it's incomplete
3Your GBP has no recent reviews (or worse — no reviews at all)
4Your website isn't optimised for local search terms
5You're targeting 'plumber' instead of 'emergency plumber in [town]'
6Your NAP (Name, Address, Phone) is inconsistent across the web
7You have no service area pages on your website
8Your homepage talks about YOU — not the customer's problem
9You have zero backlinks from local or industry sites
10You're not using schema markup to help Google understand your services
11Your Google Business Profile has no photos or outdated ones
12You've never asked a single customer for a Google review
13Your website has duplicate content or thin pages
14You're not listed in the key local directories (Checkatrade, TrustATrader, etc.)
15You have no blog or helpful content that answers homeowner questions
16Your call-to-action is buried or unclear
17You're not tracking calls or form fills — so you can't improve
18Your site has broken links or outdated contact details
19You're competing in Google Ads without a proper landing page
20Your competitors have 50+ reviews and you have 3
21You rely entirely on word of mouth and hope Google will find you

Written Specifically for Plumbers & Heating Companies

This isn't a generic SEO guide. Every example, every fix, and every recommendation is tailored to plumbing and heating businesses operating in local UK markets. Whether you're a sole trader or running a small team, this guide gives you a clear action plan.

Sole traders
Getting started with Google visibility
Small teams
Scaling lead generation without paying agencies
Established firms
Plugging the gaps that are costing you calls
What You Get

Everything You Need to Start Getting Found

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21 Actionable Fixes

One page per reason. One clear fix per page. No fluff, no jargon.

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Local SEO Checklist

A printable checklist you can work through at your own pace.

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Review Strategy Template

A simple message you can send to past customers to start getting Google reviews this week.

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Google Business Profile Audit

A step-by-step walkthrough to optimise your GBP listing in under an hour.

Every Day You Wait, a Competitor Gets the Call

The homeowners in your area are searching right now. Get the free guide and start fixing these issues today.

Free. No credit card. Instant access.